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<!--Generated by Squarespace Site Server v5.11.81 (http://www.squarespace.com/) on Tue, 14 Feb 2012 06:18:17 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>Blog</title><subtitle>Blog</subtitle><id>http://www.afinea.com/blog/</id><link rel="alternate" type="application/xhtml+xml" href="http://www.afinea.com/blog/"/><link rel="self" type="application/atom+xml" href="http://www.afinea.com/blog/atom.xml"/><updated>2012-01-01T14:54:02Z</updated><generator uri="http://www.squarespace.com/" version="Squarespace Site Server v5.11.81 (http://www.squarespace.com/)">Squarespace</generator><entry><title>Making Music On The Go</title><id>http://www.afinea.com/blog/2012/1/1/making-music-on-the-go.html</id><link rel="alternate" type="text/html" href="http://www.afinea.com/blog/2012/1/1/making-music-on-the-go.html"/><author><name>Mark Ruddock</name></author><published>2012-01-01T14:30:12Z</published><updated>2012-01-01T14:30:12Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>There's no doubt that the iPad has revolutionized music creation on the go. From apps like Garageband (which really set the bar) to newer entrants from old standards like Image Line (FL Mobile), the quality of this ecosystem&nbsp;has risen exponentially over the last year.</p>
<p>Over the past few months, as I've sat on numerous airplanes, I've had a chance to play with some of this stuff ... and it's been a ton of fun. However, beyond the sheer enjoyment of creating music, we as mobile app developers can learn a lot from our counterparts in this space. I often marvel at the cunning way in which these developers have created stunning and efficient user experiences. Trust me, it's really worth taking a look ...</p>
<p>Making music is not something I get a chance to do very often, and it's not something that I'd argue I have a huge amount of skill at, but these applications greatly facilitate the process of taking an idea from your head to the real world in a way that I don't think has been possible before.</p>
<p>In a way, these tools are doing for music creation what digital cameras have done for photography ... democratizing it.</p>
<p>Happy New Year!</p>
<p><iframe width="100%" height="450" scrolling="no" frameborder="no" src="http://w.soundcloud.com/player/?url=http%3A%2F%2Fapi.soundcloud.com%2Fplaylists%2F1454213&amp;auto_play=false&amp;show_artwork=true&amp;color=ff7700"></iframe></p>
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<p>&nbsp;</p>]]></content></entry><entry><title>Ontario Venture Summit Keynote</title><id>http://www.afinea.com/blog/2011/9/27/ontario-venture-summit-keynote.html</id><link rel="alternate" type="text/html" href="http://www.afinea.com/blog/2011/9/27/ontario-venture-summit-keynote.html"/><author><name>Mark Ruddock</name></author><published>2011-09-27T16:28:47Z</published><updated>2011-09-27T16:28:47Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>For those who are interested, here is the video from the keynote I gave last year at the Ontario Venture Summit.&nbsp;</p>
<p>&nbsp;</p>
<blockquote>
<p><embed src="http://blip.tv/play/AYKbhwEA" type="application/x-shockwave-flash" width="480" height="306" allowscriptaccess="always" allowfullscreen="true"></embed></p>
</blockquote>
<blockquote>
<p><strong>Abstract</strong></p>
<p>The quest to build value lies at the heart of every startup&rsquo;s mission &hellip; value for customers, value for investors &hellip; even value for employees. It&rsquo;s what startup CEOs must focus on every day, and it can hardly be called a trivial exercise.</p>
<p>In this &ldquo;view from the trenches&rdquo;, Mark Ruddock will reveal the lessons learned from over 10 years at the helm of of two VC backed startups &hellip; Journeys that he led from seed investment to successful exit.</p>
</blockquote>
<p>&nbsp;</p>]]></content></entry><entry><title>Effective Storytelling and Visceral Benefits</title><id>http://www.afinea.com/blog/2011/6/18/effective-storytelling-and-visceral-benefits.html</id><link rel="alternate" type="text/html" href="http://www.afinea.com/blog/2011/6/18/effective-storytelling-and-visceral-benefits.html"/><author><name>Mark Ruddock</name></author><published>2011-06-18T15:55:47Z</published><updated>2011-06-18T15:55:47Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>The latest iPad ad reminded me that effective marketing is about being able to transport your audience directly to a place where they can viscerally experience the benefits of what you are selling. Combined with simple and effective storytelling, it's a powerful motivator. Too often we drown our audience with specs and features ... big yawn, low yield.</p>
<p>Just watch the following iPad commercial to see what I mean.</p>
<p><iframe width="620" height="450" src="http://www.youtube.com/embed/TFFkK2SmPg4?rel=0&amp;hd=1" frameborder="0" allowfullscreen></iframe></p>]]></content></entry><entry><title>Slides From DemoCamp Toronto 28</title><id>http://www.afinea.com/blog/2011/2/23/slides-from-democamp-toronto-28.html</id><link rel="alternate" type="text/html" href="http://www.afinea.com/blog/2011/2/23/slides-from-democamp-toronto-28.html"/><author><name>Mark Ruddock</name></author><published>2011-02-23T18:31:51Z</published><updated>2011-02-23T18:31:51Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>Here are the slides from last night's DemoCamp 28.&nbsp;It was great meeting all of you!</p>
<p>&nbsp;</p>
<p><iframe frameborder='0' style='width:618px;height:492px;' src='http://public.iwork.com/embed/?d=DemoCamp_Toronto.key&a=p123453721&h=768&w=1024&sw=616'></iframe></p>
<p>&nbsp;</p>]]></content></entry><entry><title>Key Things To Watch For in 2011 ... An Excellent Look Forward By JWT</title><id>http://www.afinea.com/blog/2011/1/2/key-things-to-watch-for-in-2011-an-excellent-look-forward-by.html</id><link rel="alternate" type="text/html" href="http://www.afinea.com/blog/2011/1/2/key-things-to-watch-for-in-2011-an-excellent-look-forward-by.html"/><author><name>Mark Ruddock</name></author><published>2011-01-02T16:32:47Z</published><updated>2011-01-02T16:32:47Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>I'm not a big one for future&nbsp;prognostications,&nbsp;other than for pure amusement, but this deck from JWT presents a&nbsp;particularly&nbsp;thoughtful and compelling look at some of the key potential trends for 2011. Well worth the read.</p>
<p><img style="visibility: hidden; width: 0px; height: 0px;" src="http://c.gigcount.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyOTM5ODU5MDg*MzUmcHQ9MTI5Mzk4NTkyNDE2MCZwPTEwMTkxJmQ9c3NfZW1iZWQmZz*yJm89ODliMmJjY2M5NWRi/NDA3NWI5MWMzODE*YjMxNzNlYjkmb2Y9MA==.gif" border="0" alt="" width="0" height="0" /></p>
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<div id="__ss_6306251" style="width: 425px;"><strong style="display: block; margin: 12px 0 4px;"><a title="JWT: 100 Things to Watch in 2011" href="http://www.slideshare.net/jwtintelligence/2f-100-things-to-watch-in-2011-6306251">JWT: 100 Things to Watch in 2011</a></strong><object id="__sse6306251" width="552" height="461"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=2f100thingstowatchin2011-101222142649-phpapp02&stripped_title=2f-100-things-to-watch-in-2011-6306251&userName=jwtintelligence" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed name="__sse6306251" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=2f100thingstowatchin2011-101222142649-phpapp02&stripped_title=2f-100-things-to-watch-in-2011-6306251&userName=jwtintelligence" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="552" height="461"></embed></object>
<div style="padding: 5px 0 12px;">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/jwtintelligence">JWTIntelligence</a>.</div>
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</span></div>]]></content></entry><entry><title>Dogpatch Labs gives startups the room - and expertise - to thrive</title><id>http://www.afinea.com/blog/2010/11/17/dogpatch-labs-gives-startups-the-room-and-expertise-to-thriv.html</id><link rel="alternate" type="text/html" href="http://www.afinea.com/blog/2010/11/17/dogpatch-labs-gives-startups-the-room-and-expertise-to-thriv.html"/><author><name>Mark Ruddock</name></author><published>2010-11-18T01:50:45Z</published><updated>2010-11-18T01:50:45Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>Dogpatch, which was created by Polaris Venture Partners, is a shared space designed to connect entrepreneurs and help founders conceive and launch startups. Aspiring entrepreneurs are offered&nbsp;desk space, bandwidth, coffee and even lunch.&nbsp; The locations (San Francisco, New York and Boston) are wide-open fun spaces that are typically shared with a more established local startup.</p>
<p>To quote Dogpatch:</p>
<blockquote>
<p>But we are much more than a physical space &mdash; we are a community of like minded entrepreneurs who share a spirit of &ldquo;open source entrepreneurship,&rdquo; the idea that, particularly at the very earliest of stages, we all benefit by fostering connection points between and amongst entrepreneurs and startups.&nbsp; Whether it is sharing space, sharing ideas, sharing referrals, networking, or just hanging out, we all thrive on the flow of ideas, people and relationships. So, in addition to a workspace, we also use the lab frequently as a meeting place &mdash; for dinner events, brown bag lunch talks, workshops, conferences, symposia and good ole&rsquo; pizza and beer nights.</p>
</blockquote>
<p>It's also a wonderfully subversive way for Polaris to meet and build relationships with great young entrepreneurs, often at the very earliest stages of their businesses.</p>
<p>Here's a look inside the Dogpatch Labs facility in San Francisco.</p>
<p>&nbsp;<object width="599" height="362"><param name="movie" value="http://www.youtube.com/v/ou37TrIpv9E?fs=1&amp;hl=en_US&amp;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/ou37TrIpv9E?fs=1&amp;hl=en_US&amp;rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="599" height="362"></embed></object></p>
<p>For more information on Dogpatch, click <a href="http://www.dogpatchlabs.com/">here</a>.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>]]></content></entry><entry><title>Insightful Interview with Tony Hsieh of Zappos</title><id>http://www.afinea.com/blog/2010/10/28/insightful-interview-with-tony-hsieh-of-zappos.html</id><link rel="alternate" type="text/html" href="http://www.afinea.com/blog/2010/10/28/insightful-interview-with-tony-hsieh-of-zappos.html"/><author><name>Mark Ruddock</name></author><published>2010-10-28T13:36:53Z</published><updated>2010-10-28T13:36:53Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>Tony Hsieh, who sold Zappos to Amazon for $1.2BB, was recently <a href="http://www.businessinsider.com/henry-blodget-tony-hsieh-zappos-2010-10">interviewed</a> by Henry Blodget of Silicon Alley Insider. It is an excellent and revealing interview that delivers some useful insights into the importance of company culture, and how Zappos is working to ensure that what makes them special will persist even after the acquisition by Amazon ... well worth watching.</p>
<p><script src="http://player.ooyala.com/player.js?deepLinkEmbedCode=I0OG1yMTo686XGAjYWeTLCkfYJT8oaQy&embedCode=I0OG1yMTo686XGAjYWeTLCkfYJT8oaQy&width=610&height=343"></script></p>]]></content></entry><entry><title>Pitching Your First VC</title><id>http://www.afinea.com/blog/2010/10/26/pitching-your-first-vc.html</id><link rel="alternate" type="text/html" href="http://www.afinea.com/blog/2010/10/26/pitching-your-first-vc.html"/><author><name>Mark Ruddock</name></author><published>2010-10-27T00:23:18Z</published><updated>2010-10-27T00:23:18Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>Here's a copy of a presentation I recently gave at Startup Weekend in Toronto. It covers a few of the things to think about when preparing to pitch your first VC. Kudos to StartupCFO for the inspiration for this!</p>
<p><strong style="display: block; margin: 12px 0 4px;"><span style="font-weight: normal;"><strong style="display: block; margin: 12px 0 4px;"><a title="Pitching Your First VC" href="http://www.slideshare.net/MarkRuddock/pitching-your-first-vc">Pitching Your First VC</a></strong></span></strong></p>
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<div id="__ss_5570677" style="width: 552px;"><object id="__sse5570677" width="552" height="461"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=startupweekend-101026165553-phpapp01&stripped_title=pitching-your-first-vc&userName=MarkRuddock" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed name="__sse5570677" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=startupweekend-101026165553-phpapp01&stripped_title=pitching-your-first-vc&userName=MarkRuddock" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="552" height="461"></embed></object>
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</div>]]></content></entry><entry><title>The 4 Key Assumptions Driving Canada's Newest Venture Fund</title><id>http://www.afinea.com/blog/2010/10/26/the-4-key-assumptions-driving-canadas-newest-venture-fund.html</id><link rel="alternate" type="text/html" href="http://www.afinea.com/blog/2010/10/26/the-4-key-assumptions-driving-canadas-newest-venture-fund.html"/><author><name>Mark Ruddock</name></author><published>2010-10-26T15:07:44Z</published><updated>2010-10-26T15:07:44Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>Congratulations to the team at Real Ventures on the launch of Canada's next great Venture Fund.</p>
<p>Here's an excerpt from JS Cournoyer's <a href="http://www.jscournoyer.com/real-ventures-is-here/">post</a> this morning talking about the key assumptions driving the fund:</p>
<p>&nbsp;</p>
<blockquote>
<p>1- The cost of getting a company from idea to the validation of the business model is now 10X less than what it was 5-10 years ago and is no more than a few hundred thousands $ for consumer Internet companies and less than $1M for companies targeting the enterprise:</p>
<p style="padding-left: 30px;">a) The evolution of opensource platforms and development frameworks means that software or web services that used to take a team of 6 people over a year to build now takes 2 people less than 3 months. In addition, software infrastructure costs are zero (operating systems, databases, etc.)</p>
<p style="padding-left: 30px;">b) Because of the cloud, hardware costs (servers, storage, bandwidth) are now directly proportional to utilization, meaning that startups can get started for less than $100 per month;</p>
<p style="padding-left: 30px;">c) There are now many platforms with more than 100 million active users that are seamlessly accessible to third party apps, software and web services providers including Facebook (500M +), Twitter (200M+), Iphone and ipod touch (more 250M+), Android (250K new activations per day), Google search and adwords, Google Apps, Gmail, Salesforce AppExchange, Amazon, etc. These platforms allow companies to transact with their customers with one click in many cases. Combined with a blog and media industry dedicated to technology, it now costs very little for a startup with a good product to get access to customers.</p>
<p>2- M&amp;A is the new R&amp;D and talent recruitment: The IT market is maturing. To maintain historical growth rates, midsize and large companies have to diversify their service offering. These companies have all been built under a different development and innovation model and cannot innovate at the speed that is required today. In addition, mobile and the web are now important parts of every consumer facing company&rsquo;s business but they can&rsquo;t recruit the young talent that would rather work in startups. They have to resort to M&amp;A to acquire new product lines and talent through smaller acquisitions in the $5M-$100M range. Google alone has made more than 20 this year. Mark Zuckerberg, the CEO of Facebook, stated in an interview with GigaOM they have only made talent acquisitions so far in their short history.</p>
<p>3- The access/proximity to capital is not a competitive advantage anymore. Now that startup costs are getting close to zero, being in the valley and having access to capital is not a condition for success. What companies need is enough capital to get to market validation from people who can help connect them to funding, business development and corporate networks. This is what we do. Although most of the seed funding activity has come from the San Francisco-Silicon Valley area, other pockets such as New York, Boulder, Chicago, Seattle, Research Triangle, London, etc. have emerged. In Canada, Montreal, Vancouver and to a certain extent Toronto are booming.</p>
<p>4- The rise of the Super Angels is having the effect of increasing the size of the seed rounds in the US and driving Series A and B valuations to stratospheric heights. I believe this will have the effect of increasing the number of US VC funds that come to Canada for early stage investment opportunities.</p>
<p>&nbsp;</p>
</blockquote>]]></content></entry><entry><title>The Rise Of Angels</title><id>http://www.afinea.com/blog/2010/10/9/the-rise-of-angels.html</id><link rel="alternate" type="text/html" href="http://www.afinea.com/blog/2010/10/9/the-rise-of-angels.html"/><author><name>Mark Ruddock</name></author><published>2010-10-09T16:20:43Z</published><updated>2010-10-09T16:20:43Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>This is a very compelling presentation from Naval Ravikant on the transformation that is currently occurring in both VC and Startup ecosystems. It's one of the best I have seen in a long time and definitely worth watching. Thanks to <a href="http://www.VentureHacks.com">Venture Hacks</a> for their original post on the issue.</p>
<p style="text-align: center;"><object width="620" height="390"><param name="movie" value="http://www.youtube.com/v/tjzDY9Z3HF0&rel=0&hl=en_US&feature=player_embedded&version=3"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/tjzDY9Z3HF0&rel=0&hl=en_US&feature=player_embedded&version=3" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="620" height="390"></embed></object></p>
<p>His slides can be found here ...</p>
<p><strong style="display: block; margin: 12px 0 4px;"><a title="The rise of the angels" href="http://www.slideshare.net/venturehacks/the-rise-of-the-angels-5244611">The rise of the angels</a></strong></p>
<div id="__ss_5244611" style="width: 425px; text-align: left;"><object id="__sse5244611" width="552" height="465"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=theriseoftheangels-100920164850-phpapp01&stripped_title=the-rise-of-the-angels-5244611&userName=venturehacks" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed name="__sse5244611" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=theriseoftheangels-100920164850-phpapp01&stripped_title=the-rise-of-the-angels-5244611&userName=venturehacks" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="552" height="465"></embed></object>
<div style="padding-top: 5px; padding-right: 0px; padding-bottom: 12px; padding-left: 0px; text-align: left;">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/venturehacks">Venture Hacks </a>.</div>
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